Stedelijk
museum
a world without rules
The Stedelijk Museum kicked off a new gallery show all about street art, leading to the creation of a marketing concept to connect with the audience. This approach featured abri posters, social media campaigns, and unique merchandise
to grab attention and spark engagement.
A world
without rules
The show celebrates self-expression and the chance to share personal viewpoints, providing a platform for this unique form of art. Featuring a vibrant array of artists, the exhibition showcases a lively festival of creativity, which is reflected in the bold colors used throughout.
Merchandise
For merchandise, spray cans were chosen to feature the show’s name and artwork, aligning perfectly with the art form itself. This choice not only creates a unique keepsake but also reflects the vibrant colors that are central to the exhibition.
Social
A giveaway featuring limited-edition spray cans is organized to create more recognition for the show. Additionally, a filter was developed that allows participants to become part of the artwork themselves.
