HEMA
spetter pieter pater, lekker in het water
For the summer issue, I developed a theme focused on children having fun with water play outdoors in the garden. Complete with playful illustrations and photos to match. Additionally, a window display design was needed to bring the theme to life for passersby.
spetter
pieter pater
lekker in het waterThe title of the issue draws inspiration from a classic children’s song that many parents will instantly recognize, adding a touch of nostalgia. The theme is bright and cheerful, with an ultra-sweet, whimsical design that captures the playful spirit of childhood.
Window
display
As you walk by, it feels like you’re peeking into the side of a swimming pool, complete with beach ball lights and inflatable rings. The display is designed to draw people in, inviting them to explore and shop for summer essentials.
